Premium online retailer focus on deliver high-end products in Angola. In 2015 was the fastest-growing page in Angola and biggest online retailer by facebook total fans according to Socialbakers with more than 55k!
Storyline
Idea - Business Plan - Pitch - Funding - Design - Development - Procedure Manual - Marketing - Launch
A TEAM WITH 5 DIFFERENT NATIONALITIES
MANAGERS
Project manager
Business strategist
Marketing manager
DESIGNERS
Creative director
Graphic designer
Web designer
DEVELOPERS
Front-end web developer
INVESTOR
Angel investor
DESIGNING THE BRAND
CREATING A CONSISTENT BRAND IDENTITY
WEB DESIGN
DESIGNING THE WEBSITE FROM APPEARANCE, LAYOUT AND CONTENT
An awesome design with google material design!
A 2014 visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science.
Iconography
We created specific icons for afriway including for the post office as also the first kwanza currency icon!
WEBSITE DEVELOPMENT
CREATING A WEBSITE FROM BACK-END TO FRONT-END
jQuery - Products Descriptions
We developed a unique products descriptions using jQuery .
INNOVATION
FROM SOCIAL RESPONSIBILITIES TO AN UNIQUE CUSTOMER SERVICE
Afriway Day
Afriway has one of the most notable corporate social responsibility programs in the country. Our main objective is to promote the campaign against sickle cell disease and help the children of Angola. All of our social campaigns aim to raise donations for the Pediatric Hospital David Bernardino and to raise awareness among our customers through the following initiatives such as: Afriway Day! We have created a special day dedicated to this cause. During the second Friday of each month, for each donation made by you on our website, we offer a discount on our products!
Messaging service as a customer service
Back in 2015 and traditionaly in africa everybody use a phone number instep of an email to business communications! So we created a system for that propose. From creating an account to make a purchase automatically you would recive a message with all the information. Plus we would call you giving the follow up!
MESSAGES AND PROCESS
Creating an account
As customers create a new account they receive a welcoming message on there phones with user information.
Purchasing
Customer receives a message with all purchace details and support contacts.
Welcoming call
Moments after purchase we called to help with the follow up the order. And later again to give all the information for time delivery.
Delivery in hand
After arranging the meeting we delivery in hand at a schedule time!
SOCIAL MEDIA
THE FASTEST-GROWING PAGE IN ANGOLA WITH MORE THEN 55K LIKES ON FACEBOOK!
ATTENTION TO DETAIL
From the profile page to cover and all the albuns everything was thinking to have an appeal and beautiful place to find inspiration as also to help others! We use our resources to promote social institutes that promoted and help childreen in need! The afriway day was exactly that! A day people would have a great discount if they would accept to donate to an institution!
SocialBakers
Afriway Facebook cover
MARKETING
PRESENTING PRODUCTS WITH THE BRAND
All images we presented were carefully thought to be direct and easy to understand. The afriway brand brought amazing design to the angolan web atmosphere that made us a success.
iPhone campaign
Landing page on facebook powered with Woobox
We made a campaign on Facebook where we offer an iPhone on the day of the website launch! We created a landing page in our Facebook page where everyone in the country could insert there email! By sharing and having there friends in the list they improved there change! It was an amazing success giving great awareness to the brand!
