With families in mind we created an appealing struture. Knowing that usually caregivers websites use heavy design, blue color schemes with a lot of text, heavy and impersonal look we did exactly the opositive! Our goal is to everyone who visit the website feel well!
We developed an area for having real and authentic recipes from our grandparents!
Each circle represent an area and was presented as bundle in a pricing table!
The reason we end up giving interviews related to social inovation was for the approach we had presenting our services and the services itself. We for experience with our grandparents created bundles related to day-by-day activities. Always thinking as it will be to our own family members.
The idea come from the company founder who wanted to buy a massage voucher to both grandmas! After looking it realize he couldn’t since it didn’t exist! Massages for elder people need a carefully attention but are great for them!
We end up having contacts from all the country as also for partnerships from different market players
All images we presented were carefully thought to be direct and easy to understand. We presented all bundles carefully but in a way to create engagement.