Carrinha da Avó
A caregiver company that operates in Coimbra! The brand has a super user friendly and family happy look that’s translate care for our beloved grandparents! i9 Magazine made a special social innovation article about us!
A TEAM WITH A FAMILY COLLABORATION
THREE GENERATIONS, ONE GOAL
MANAGERS
Project manager
Business strategist
Marketing manager
DESIGNERS
Graphic designer
Web designer
DEVELOPERS
Front-end web developer
INVESTOR
Self-funded
DESIGNING THE BRAND
CMYK 0,18,100,0
RGB 254, 210, 0
CMYK 0,0,0,84
RGB 42,42,42
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1234567890 (§£@$€%&!?+)
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The font used for the logos is a "Sacramento" in its bold version
DESIGNING THE WEBSITE
FROM GRAPHIC TO A PLATFORM FOCUS IN HAPPINESS
A family friend UX design with a simple interface!
With families in mind we created an appealing struture. Knowing that usually caregivers websites use heavy design, blue color schemes with a lot of text, heavy and impersonal look we did exactly the opositive! Our goal is to everyone who visit the website feel well!
Grandparents recipes
We developed an area for having real and authentic recipes from our grandparents!
Presenting a circle of services in a unique bundle
Each circle represent an area and was presented as bundle in a pricing table!
SOCIAL INNOVATION
A DIFFERENT APPROACH IN THE CAREGIVER PORTUGUESE MARKET
Bundles thought for our beloved grandmas
The reason we end up giving interviews related to social inovation was for the approach we had presenting our services and the services itself. We for experience with our grandparents created bundles related to day-by-day activities. Always thinking as it will be to our own family members.
3 simple main bundles
Grandma goes to the doctor
Grandma goes for a walk
Grandma goes shopping
Massages
The idea come from the company founder who wanted to buy a massage voucher to both grandmas! After looking it realize he couldn’t since it didn’t exist! Massages for elder people need a carefully attention but are great for them!
SOCIAL MEDIA
WE FOCUS OUR SOCIAL MEDIA TO REGIONAL AREA OF COIMBRA
Results from Facebook
We end up having contacts from all the country as also for partnerships from different market players
MARKETING
PRESENTING PRODUCTS WITH THE BRAND
All images we presented were carefully thought to be direct and easy to understand. We presented all bundles carefully but in a way to create engagement.
